Sami-Sabinsa, the multi-national health science company founded by the late Dr. Muhammed Majeed 36 years ago, will showcase the company’s portfolio of innovative ingredients at Vitafoods Europe 2024 from 14th to 16th May, at the Palexpo SA International Exhibition Center in Geneva, Switzerland. As the official curcumin sponsor of the event, Sami-Sabinsa will highlight its revolutionary product, C3 Reduct® - the only EFSA-approved curcuminoid product in the European market.

Among the portfolio of science-backed ingredients Sami-Sabinsa will showcase at Vitafoods Europe are:

C3 Reduct®: A pioneering formulation offering optimized Curcuminoids with enhanced bioavailability and efficacy.

Cirpusins®: Derived from Cyperus rotundus, this innovative product is clinically shown to aid in weight management, including in obese patients.

Saberry®: Extracted from Amla and standardized to 10% beta-glucogallin, Saberry® is clinically studied for its effectiveness in supporting healthy lipid and glucose levels.

Nigellin®: (general health & wellness), extract from the seeds of Nigella sativa (Black Cumin Seed), standardized for 5% and 20% Thymoquinone

Shagandha™: Featuring correctly standardized Ashwagandha using USP methodology; recent studies show its potential in reducing stress and anxiety.

"I am looking forward to meeting with our European customers at Vitafoods to discuss how our ingredients and expertise can support their brand success," said Shaheen Majeed, Global CEO and Managing Director of Sami-Sabinsa.

Sami-Sabinsa invites attendees to visit Stand A90, where the European team, led by Dr. Umar Jan, President of European Operations, will be present to discuss and demonstrate how Sami-Sabinsa's market-oriented approach in Europe continues to provide high-quality products, exceptional service, and technical sales support to nurture and grow their European client base.

For more information about Sami-Sabinsa’s innovative products and their benefits, please visit[1]