Sami-Sabinsa Corporation, the official curcumin sponsor of VitaFoods Europe, will showcase its innovative products at the event in Geneva, Switzerland 10 - 12 May, 2022, in addition to presenting a scientific mini-seminar for their customers.

Some of Sami-Sabinsa’s IP protected, science-backed ingredients to be highlighted:

  • Curcumin C3 Reduct®, the first EFSA approved Curcuminoids metabolite
  • LivLonga®, for healthy liver support function, is an unique blend of three scientifically validated ingredients Curcumin C3 Complex®, Livinol and the bioavailability enhancer BioPerine®
  • Cirpusins® nutgrass root (Cyperus rotundus,) standardized to contain 5% stilbenes, supports a healthy body mass index
  • Shagandha® Ashwagandha Root Extract 2.5% USP from Withania somnifera, assured to comply with the U.S. Pharmacopoeia-National Formulary (USP-NF) monograph

LivLonga®, Sami-Sabinsa’s most recent clinically studied and IP protected product, has been invited for display at the innovation zone during the event.


The Sami-Sabinsa team will demonstrate product concepts including bars, jellies, gummies, and a Kombucha drink with the company’s extensively studied, shelf stable probiotic LactoSpore®, as well as a beauty-from-within drink formulated with C3 Reduct® and Saberry®.

On May 11, 19:00 hours Sami-Sabinsa is also conducting a scientific mini-seminar at the Hilton Conference Center, where R&D President, Dr. Kalyanam Nagabhushanam, will speak about Sami-Sabinsa’s latest innovations and Dr. Umar Jan, Sami-Sabinsa Europe President, will discuss market trends. The presentations will be followed by dinner and a magical illusionary entertainment.