Sabinsa Corporation will unveil a new form of Curcumin in booth #310 at Engredea /Expo West, Anaheim Convention Center, Anaheim, CA March 6 – 8, 2015, which will create a stir, but they know the real reason people will visit them is for the LactoSpore^® Brownies.

Sabinsa’s expertise with Curcumin innovation is indisputable, with Curcumin C3 Reduct^® solving the problem of staining, and C3 Complex^® the most studied curcumin in the world. The R&D team has a new innovation in store that will be of special interest to functional foods and beverage developers.

At the last few shows, Sabinsa has served a very popular gluten-free cookie containing LactoSpore^®, Sabinsa’s proprietary shelf-stable probiotic with GRAS status. Cookie developer & baking expert Bridget Reilly, owner of The Bite Market specialty grocery in Costa Mesa, California, and this year she has created LactoSpore Brownies to get everyone through the days.

Sabinsa Marketing Director Shaheen Majeed will be Telling the Transparency Story: Building Supplement Consumer Confidence on Thursday March 5, 2015 at 10:30 – 11:45 AM. An educational component of the Engredea trade show, this panel discussion will be held Anaheim Marriott Orange County Ballroom 3/4, and will feature a number of notable industry experts. Shaheen will be addressing how transparency in ingredients, branded ingredients and commitment to science and education support product success.