October 27-28, 2021
Mandalay Bay Convention Centre, Las Vegas, NV
In the US, SupplySide West show is the most important industry tradeshow for us as a leading supplier of high quality, scientifically substantiated ingredients as this event has the largest gathering of health & nutrition professionals looking for new, innovative, clinically studied products for their new product development projects and for introducing formulations with new ingredients. It is a meeting place for Science and Strategy. As usual, this event helped us to showcase and demonstrate first hand - our new products and innovations to potential and existing customers. This year, there was extra energy and vitality on the floor and enthusiasm was soaring, since it was one of the first major in-person events. We had a busy show with great customer interactions on our ingredients which we are sure will help us with additional sales opportunities in the coming weeks and months. Our new book on Ashwagandha – ‘The Antiaging and Neuroprotective Adaptogen’ authored by Dr. Majeed and our scientists was the star of our booth. It was welcomed and deeply appreciated by many of customers and they were happy to get a copy of the educational book. Our new ingredients Shagandha™, Sabroxy®, Nigellin® and Curcousin™ garnered great interest and attention.