Sami-Sabinsa Japan took part in the inaugural event of AYUSH Information Cell (AIC) at the Embassy of India in Tokyo on March 9, 2023. His Excellency, Mr. Sibi George, Ambassador of India to Japan, inaugurated the AIC, which will provide information and foster collaboration in the field of traditional medicine in Japan.

According to a press release from the Indian Embassy in Tokyo, "The cell will serve as a platform for knowledge and expertise exchange between Indian and Japanese practitioners and researchers, facilitating the integration of traditional medical practices with modern healthcare."

Representatives from Japan's medical community, as well as Yoga and Ayurveda practitioners in Japan and members of the Indian diaspora, attended the historic inauguration ceremony.

Sami-Sabinsa Japan invited its customers to the occasion and also had the opportunity to display several ingredients and finished products formulated with Sami-Sabinsa ingredients.

As part of the event, a quiz session on AYUSH was organized. Mr. Sibi George, presented the quiz winners with the book written by Dr. Muhammed Majeed (Chairman & Founder, Sami-Sabinsa Group) and his team on the Curumin C3 Complex.