Standardization is tide that can raise all botanical boats says Sabinsa President Shaheen Majeed
![Standardization is tide that can raise all botanical boats says Sabinsa President Shaheen Majeed Standardization is tide that can raise all botanical boats says Sabinsa President Shaheen Majeed](https://sami-sabinsagroup.com/media/tz_portfolio/article/cache/5c9329df421e5tz_portfolio_1553148383-928_M.jpg)
By Hank Schultz
Standardization in herbal products will boost consumer acceptance and market uptake, says Sabinsa president Shaheen Majeed, using the company’s Shagandha ashwaganda ingredient as an example.